Demand arrives with context. Most follow-up starts without it.
A lead reaches an approved score, stage or campaign state in the connected system.
Approved MQL stage change
The approved lead or audience enters the connected workflow with its source context intact.
Research before writing
Exacta assembles approved buyer, account, source, and CRM context before starting the conversation.
Adapt follow-up to engagement
The agent continues after the first message instead of stopping when a buyer replies.
Everything the agent needs to work this use case.
Approved context, connected systems, and configured boundaries stay visible as one operating model.
A better-managed conversation, with the context intact.
Autonomous inside the approved playbook.
Audience rules, messaging, qualification requirements, follow-up timing, offers, and escalation conditions remain customer-controlled.
One agent. Different lead-source context.
Respond to every inbound lead while intent is still high.
Open page → 02 Trade show & event follow-upTurn every event lead into a personalized conversation.
Open page → 03 Webinar follow-upFollow up based on what each webinar lead actually did.
Open page → 04 Stale & closed-lost pipelineYour closed-lost pipeline is not dead. It is waiting for a reason to talk again.
Open page →See Exacta work your leads.
Share your company and lead sources. We’ll show you the researched, relevant email experience your buyers would receive.