Four different jobs. Only one of them is follow-up.
Most teams run two or three of these already. Exacta is not a replacement for them — it takes the work they all hand back to a person.
Sequence & cadence tools
Deliver a fixed series of messages on a schedule.
Stop the moment someone replies. The reply is the hard part.
Website chatbots
Answer questions while the visitor is on your site.
The conversation ends when the tab closes. Most buying happens after.
AI SDR & outbound agents
Find and contact people who have never heard of you.
Point at cold lists. Your warm, paid-for demand still waits in a queue.
Exacta
Works the leads you already earned, after they reply.
Researches, answers, qualifies, books the next step, updates the CRM.
Sequences send emails. Exacta runs conversations.
| When a lead replies… | Sequence tools | AI SDR / outbound | Exacta |
|---|---|---|---|
| Reads the reply | Detects it and pauses the sequence | Usually hands the thread to a rep | Understands the question, interest or objection |
| Researches the buyer | Merge fields from the form | Enriches from a cold database | Approved company, contact and CRM context before writing |
| Answers a product question | No — a person does | Sometimes, from generic copy | From the product, pricing and policy context you approved |
| Handles an objection | No | Rarely past the first exchange | Continues the conversation and asks the next useful question |
| Qualifies the opportunity | Scores on activity | Books anything that agrees | Asks the questions your sales team needs answered |
| Books the next step | Sends a generic link | Books a meeting | Coordinates the next step inside the thread |
| Updates the CRM | Logs email activity | Logs the meeting | Records activity, qualification detail, outcome and next owner |
| Knows when to stop | Unsubscribe link | Unsubscribe link | Opt-outs, reply-based opt-outs and your configured boundaries |
| Brings in a human | When someone notices | On a booked meeting | At the escalation triggers you set |
| Works your warm demand | Yes, generically | No — built for cold lists | Yes — inbound, events, webinars, MQLs and closed-lost |
Work out what your unworked demand is costing you.
Enter your own figures to size the opportunity against your current pipeline.
Do not take our word for it. Let Exacta sell you Exacta.
Submit your work email. Exacta will research your company, start the conversation and show you exactly what your buyers would experience.